What is ASATA?

The Association of Southern African Travel Agents, simply known as ASATA, was formed in 1956. Its founders created a representative forum in the industry to promote professional service with security for both Members and their clients.  Currently the Membership represents more than 85% of the industry including the head offices of most of the major brands.

ASATA’s emphasis is on free trade without violating rules and regulations. Accordingly we have entrenched a Constitution and a Code of Conduct that self-regulates the travel industry and provides the consumer with a benchmark and the comfort that the Members are compliant with ASATA’s guidelines. As an indicator of the effect of our governance processes, more than 97% of the complaints we receive from the Consumer relate to non-ASATA members!

ASATA values tourism into this country and supports the vital growth opportunities it presents for South Africa.

The primary focus of ASATA is directed at any issue related to improving the continued sustainability and profitability of its Members and ensuring the delivery of a professional service to the travelling consumer. This is achieved through strong relationships and open dialogue with all stakeholders.

Why use an ASATA Member?

1.The best value for money – An ASATA Member will tell you about all the available choices, special promotions and advise on the quality and value of a particular product.

2.Maximum choice – You will be given a wide variety of travel options and quotes from competing travel suppliers.

3.Convenience – An ASATA Member will source all aspects of your trip, including air tickets, accommodation, car rental and more.

4.Customer advocate – If you experience a problem on your trip an ASATA Member will act on your behalf to put it right.

5.Expert guidance – ASATA Professional Travel Consultants use their extensive knowledge and experience to create, sell and manage various travel related products to the corporate and SME market, as well as the traveling public.

6.Personalised service – ASATA Members understand what you want and understand the extent that the products can deliver. You won’t be dealing with some impersonal voice on the end of the phone but someone who is determined to deliver value.

7.Professional advice – All ASATA accredited travel agencies and travel professionals have the experience, training and knowledge to ensure that in every instance you get the best travel package, at the right price.

8.Timing savings – all the information is at the ASATA Members fingertips and can be pulled in seconds.

9.Trust – ASATA Members are a local business in your area, not an anonymous website. You know how to reach us and who we are.

10.Satisfaction – unbiased information. We work for you, the consumer, not for the airline or any other travel supplier. Our only objective is to get you the best value and a level of service that ensures that you will come back and see us again!

For more information and Code of Conduct visit